Ria, Amallia (2019) THE INFLUENCE OF STORE ATMOSPHERE, LAYOUT AND LOCATION TOWARD PURCHASE DECISION (CASE: J.CO DONUTS AND COFFEE SENTRAL PASAR RAYA (SPR) PLAZA AND BASKO GRAND MALL). Diploma thesis, Universitas Andalas.
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Abstract
The purpose of this research is to identify the influence store atmosphere layout and location to purchase decision of J.Co Donuts and Coffee in Sentral Pasar Raya Plaza and Basko Grand Mall. The sample drawn from 160 consumer of J.Co Donuts and Coffee Sentral Pasar Raya Plaza and Basko Grand Mall. The data analyzed by using SPSS 16. In this research, there are 3 independent variables which are: store atmosphere (lighting, color, music and scent), layout and location. The dependent variable which is purchase decision. The finding indicated that lighting has positive and insignificant influence purchase decision in both of store J.Co Donuts and Coffee. For color it has positive and insignificant influence purchase decision in Basko Grand Mall but positive and significant influence purchase decision in Sentral Pasar Raya Plaza. For music it has positive and insignificant influence purchase decision in Basko Grand Mall but has negative and insignificant influence on purchase decision in Sentral Pasar Raya Plaza. For scent it has positive and significant influence purchase decision in both of store. For layout it has positive and significant influence both of store. For location it has positive and significant influence purchase decision in Basko Grand Mall but positive and insignificant influence purchase decision in Sentral Pasar Raya Plaza.
| Item Type: | Thesis (Diploma) |
|---|---|
| Primary Supervisor: | Dian Rani Yolanda, SE, M.Bus |
| Uncontrolled Keywords: | Store Atmosphere, Lighting, Color, Music, Scent, Layout, Location, Purchase Decision |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | s1 manajemen internasional |
| Date Deposited: | 24 Jul 2019 14:30 |
| Last Modified: | 24 Jul 2019 14:30 |
| URI: | http://scholar.unand.ac.id/id/eprint/47676 |
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