The Influence of Location, Product Quality, and Brand Image Towards Customer Satisfaction of PT Artha Duta Mandiri Subsidize House Customer in Padang Customers

Djamas, Muhammad Shadiq Afif (2024) The Influence of Location, Product Quality, and Brand Image Towards Customer Satisfaction of PT Artha Duta Mandiri Subsidize House Customer in Padang Customers. S1 thesis, Universitas Andalas.

	Text (COVER AND ABSTRACT) COVER + ABSTRACT.pdf - Published Version Download (474kB)
	Text (CHAPTER 1) BAB 1.pdf - Published Version Download (572kB)
	Text (CHAPTER 5) BAB 5.pdf - Published Version Download (238kB)
	Text (REFERENCES) DAFTAR PUSTAKA.pdf - Published Version Download (427kB)
	Text (Full Thesis) Draft Thesis watermark.pdf - Published Version Restricted to Repository staff only Download (4MB) | Request a copy

Abstract

This research aims to determine the influence of location, product quality, and brand image towards customer satisfaction of PT Artha Duta Mandiri subsidize house customer in Padang. The population in this research is customer of PT Artha Duta Mandiri subsidize house customer in Padang. The sampling technique used quota sampling using Yamane quota sampling, with criteria of customer of PT Artha Duta Mandiri and already completed the subsidze house purchase agreement . The sample in this research is 99 samples. Data processing was carried out using SPSS 24 software. This research shows that location has a positive and significant influence towards customer satisfaction, product quality has a positive and significant influence towards customer satisfaction, and brand image has a positive and significant influence towards customer satisfaction

Actions (login required)

View Item