The Mediating Role of Corporate Reputation on the Relationship between Employer Attractiveness and Students' Intention to Apply for a Job at PT Bank Mandiri (The Study on Final-year Undergraduate Students at the Faculty of Economics Andalas University)

Dira, Fadillah (2020) The Mediating Role of Corporate Reputation on the Relationship between Employer Attractiveness and Students' Intention to Apply for a Job at PT Bank Mandiri (The Study on Final-year Undergraduate Students at the Faculty of Economics Andalas University). Diploma thesis, Universitas Andalas.

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Abstract

The study was made to identify the influence of employer attractiveness on corporate reputation and students’ intention to apply for a job as well as using corporate reputation as the mediator between employer attractiveness and students’ intention to apply for a job at PT Bank Mandiri. In today’s highly competitive business world, companies are struggling for the competitive advantage, and human resources are one of the competitive advantages of differentiation that the company could maintain and develop in order to sustain itself in the dynamic business world. Furthermore, companies in all sectors including the banking industry need to deal with the war over talent, where the competition in attracting employees has become fiercer rather than the competition for customers. Electronic questionnaires were distributed to final-year students at the Faculty of Economics at Andalas University. The study used probability sampling with purposive proportionate random sampling as the sampling technique. The data were processed by using SmartPLS 3.3.2 version for the descriptive analysis. Evidence from 198 respondents who participated in the study indicates that employer attractiveness with the five dimensions of interest value, social value, economic value, development value, and application value is positive and significantly influence corporate reputation and students’ intention to apply for a job. Besides, the study also finds out that corporate reputation did not mediate the relationship between employer attractiveness and students’ intention to apply for a job.

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