Analysis the Influence of Store Image, Product Assortment, and Price on Revisit Intention among Gen Z Mediated by Customer Satisfaction at Citra Express

Adinda, Putri Azmi (2025) Analysis the Influence of Store Image, Product Assortment, and Price on Revisit Intention among Gen Z Mediated by Customer Satisfaction at Citra Express. S1 thesis, Universitas Andalas.

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Abstract

This study analyzes the influence of store image, product assortment, and price on Gen Z customers' revisit intention at Citra Express, with customer satisfaction as the mediating variable. Data was collected through online and offline questionnaires with a sample size of 160 respondents who had visited Citra Express, a Korean-style convenience store in Padang City. Data analysis was carried out using SmartPLS 4 with the PLS-SEM method. The results of the study indicated that store image, product assortment, and price had a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction was also found to have a positive effect on revisit intention, thereby mediating the relationship between store image, product assortment, and price with revisit intention.

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