PENGARUH TECHNOLOGY, ORGANIZATIONDAN ENVIRONMENT TERHADAP HALAL ADOPTIONPADA TENUN SONGKET LOKAL PANDAI SIKEK KABUPATEN TANAH DATAR

Resti Purnama Dewi, Resti (2024) PENGARUH TECHNOLOGY, ORGANIZATIONDAN ENVIRONMENT TERHADAP HALAL ADOPTIONPADA TENUN SONGKET LOKAL PANDAI SIKEK KABUPATEN TANAH DATAR. S2 thesis, Universitas Andalas.

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Abstract

PENGARUH TECHNOLOGY, ORGANIZATION, DAN ENVIRONMENT TERHADAP HALAL ADOPTION PADA TENUN SONGKET ETNIK LOKAL PANDAI SIKEK KABUPATEN TANAH DATAR Thesis oleh Resti Purnama Dewi Pembimbing Prof. Ratni Prima Lita, SE,MM dan Dr. Suziana, SE, MM ABSTRAK Pasar industri halal mengalamipertumbuhan secara global tidak hanya di sektor makanan dan minuman, tetapi juga sektorfesyen. Salah satunyaadalahindustrikaintenun yang pada tahun 2026 diharapkan untuk bersitifikat halal. Industritenunmerupakan salah satuindustri yang berpotensi untuk dikembangkanlebih jauh di Indonesia. Salah satunyaadalahtenunPandaiSikek. Maka dilakukan penelitiantentangkesadarn dan keispanapelakuusaha dalam menerapkanstandarisasi halal dan kesiapan mereka untuk sertifikasi halal. Tujuanpenelitian agar pelakuusahamakinbanyakmempunyaisertifikat halal dan industry dapatberkembanglebihbanyaklagi Hal tersebut dapat dilakukan menggunakanTechnology-Organization-Environmentframework atau TOE framework. Metode yang digunakanyaitukuantitatif dengan Teknik pengumpulan data menggunakankuesioner dan metodepengambilan data snowball sampling. Hasilnya Tidak terdapatpengaruhsignifikanantaratechnology terhadap halaladoptionproduktenunetniklokalPandaiSikek, Tidak terdapatpengaruhsignifikanantaraorganizational terhadap halaladoptionpadaproduktenunetniklokal, Terdapatpengaruhsignifikanantaraenvironmentterhadaphalal adoptionpadaproduktenunetnikdiusahadankelompokusahatenunyang ada di PandaiSikek.Penelitian ini memiliki kontribusi bagi para pelaku UMKM dalam mengukurkesiapan mereka dalam menujufayen halal yang telahdirencakanan oleh pemerintah. Kata kunci: adopsi halal, fesyen halal, lingkungan, organisasi, teknologi. xiii ABSTRACT THE EFFECT OF TECHNOLOGY, ORGANIZATION, AND ENVIRONMENT ON HALAL ADOPTION OF LOCAL ETHNIC SONGKET WEAVING IN PANDAI SIKEK, TANAH DATAR REGENCY Thesis by Resti Purnama Dewi Supervisor by Prof. Ratni Prima Lita, SE, MM and Dr. Suziana, SE, MM. ABSTRACT The halal industry market is growing globally not only in the food and beverage sector, but also in the fashion sector. One of them is the woven fabric industry which is expected to be halal certified in 2026. The woven industry is one of the industries that has the potential to be further developed in Indonesia. One of them is PandaiSikek weaving. Therefore, a study was conducted on the awareness and readiness of business actors in implementing halal standardization and their readiness for halal certification. The purpose of the study is so that more business actors have halal certificates and the industry can develop even more. This can be done using the TechnologyOrganizationEnvironment framework or TOE framework. The method used is quantitative with data collection techniques using questionnaires and snowball sampling data collection methods. The results There is no significant influence between technology on halal adoption of local ethnic woven products in PandaiSikek, There is no significant influence between organizational on halal adoption of local ethnic woven products, There is a significant influence between the environment on halal adoption of ethnic woven products in businesses and weaving business groups in PandaiSikek. This study has a contribution for MSME actors in measuring their readiness in moving towards halal fayen that has been planned by the government. Keywords: halal adoption, halal fashion, environment, organization, technology.

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