ANALISIS ADOPSI PEMBAYARAN TANPA TUNAI (CASHLESS PAYMENT) MENGGUNAKAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT)

Rahma Dinda, Dinda (2024) ANALISIS ADOPSI PEMBAYARAN TANPA TUNAI (CASHLESS PAYMENT) MENGGUNAKAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT). Masters thesis, Universitas Andalas.

	Text (cover dan abstrak) Cover & Abstrak.pdf - Published Version Download (982kB)
	Text (bab I (pendahuluan)) BAB I (Pendahuluan).pdf - Published Version Download (460kB)
	Text (bab akhir (penutup dan kesimpulan)) BAB akhir (Kesimpulan & Saran).pdf - Published Version Download (347kB)
	Text (daftar pustaka) Daftar Pustaka.pdf - Published Version Download (346kB)
	Text (full text) Full text.pdf - Published Version Restricted to Repository staff only Download (8MB) | Request a copy

Abstract

ANALYSIS OF CASHLESS PAYMENT ADOPTION USING THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT) MODEL Rahma Dinda1, Mohamad Fany Alfarisi2, Rida Rahim3 1Master Of Management Faculty of Economis & Business Andalas University 2Faculty of Economics & Business Andalas University 3Faculty of Economics & Business Andalas University email: 2120522084_rahma@student.unand.ac.id ABSTRACT This study aims to analyze the adoption of cashless payments in Padang city using the Unified Theory of Acceptance and Use of Technology (UTAUT) model. The variables studied include Perceived Usefulness, Perceived Ease of Use, Social Influence, Facilitating Conditions, and Lifestyle Compatibility on the Intention to Use and Adoption of Cashless Payments, moderated by gender and level of education. The method used in this research is Structural Equation Modeling (SEM) with SmartPLS 4.0. Data was obtained from questionnaires distributed to 210 respondents in the cities of Padang. The results showed that facilitating conditions and compatibility had a significant positive effect on the intention to use cashless payments, while perceived usefulness, ease of use, and social influence had no effect on the intention to use cashless payments. Furthermore, the intention to use cashless payments had a significant positive effect on the adoption of cashless payments. Meanwhile, gender and education level did not have a significant effect on the relationship between the independent variables and the intention to use cashless payments. This study implies that the government needs to improve facilities and technological support for cashless payment users. It also suggests that researchers should consider other variables that may affect the use of cashless payments in future studies. Keywords: perceived usefulness, ease of use, social influence, facilitating conditions, lifestyle compatibility, intention to use, adoption, cashless payment, UTAUT ANALISIS ADOPSI PEMBAYARAN TANPA TUNAI (CASHLESS PAYMENT) MENGGUNAKAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT) Rahma Dinda1, Mohamad Fany Alfarisi2, Rida Rahim3 1Master Of Management Faculty of Economis & Business Andalas University 2Faculty of Economics & Business Andalas University 3Faculty of Economics & Business Andalas University email: 2120522084_rahma@student.unand.ac.id ABSTRAK Penelitian ini bertujuan untuk menganalisis adopsi cashless payment di Kota Padang menggunakan Model Unified Theory of acceptance and use of Technology (UTAUT). Variabel yang diteliti meliputi Kegunaan Yang Dirasakan (Perceived of Usefulness), Kemudahan Penggunaan (Perceived Ease of Use), Pengaruh Sosial (Social Influence), Kondisi Fasilitas (Facilitating Condition) dan Kompatibilitas Gaya Hidup (Lifestyle Compatibility) terhadap Niat Menggunakaa Cashless payment (Intention of Use) dan Adopsi Cashless Payment yang dimoderasi oleh jenis kelamin dan tingkat pendidikan. Motede penelitian ini yaitu Structural Equation Modeling (SEM) den SMartPLS 4.0. Data diperoleh melalui penyebaran kuesioner yang disebar pada 210 responden di Kota Padang. Hasilnya menunjukkan bahwa kondisi fasilitas dan kompatibilitas berpengaruh positif signifikan terhadap niat menggunakan cashless payment, sedangkan kegunaan yang diraskaan, kemudahan penggunaan, dan pengaruh sosial tidak berpengaruh pada niat menggunakan cashless payment. Selanjutnya niat menggunakan cashless payment berpengaruh positi signifikan terhadap adopsi cashless payment. sedangkan jenis kelamin dan tingkat pendidikan tidak memiliki efek signifikan mempengaruhi hubungan variabel independent terhadap niat menggunakan cashless payment. Penelitian ini mengimplikasikanbahwa pemerintah perlu meningkatkan fasilitas dan dukungan teknologi bagi pengguna cashless payment. Penelitian ini juga menyarankan peneliti selanjutnya dapat mempertimbangkan variabel-variabel lain yang dapat mempengaruhi penggunaan cashless payment. Kata Kunci: Kegunaan yang dirasakan, Kemudahan penggunaan, Pengaruh sosial, Kondisi fasilitas, Kompatibiltas gaya hidup, Niat menggunakan, Adopsi, Cashless Payment, UTAUT

Actions (login required)

View Item