The Influence of Service Quality and Store Atmosphere Towards Customer Satisfaction at Kuali Nyonya Restaurant Padang

Chairumi, Annisa (2019) The Influence of Service Quality and Store Atmosphere Towards Customer Satisfaction at Kuali Nyonya Restaurant Padang. Diploma thesis, Universitas Andalas.

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Abstract

This research aims to discuss the influence of service quality and store atmosphere towards customer satisfaction at Kuali Nyonya Restaurant. For companies that provide services, customer satisfaction is the goal of business. The sample is 140 samples and using purposive technique sampling with the population of people who have visited Kuali Nyonya Restaurant at least twice. Questionnaire was utilized in gathering information from the respondent and were analyzed using the SPSS 17.0 version. In this research there two variable, which is service quality and store atmosphere as independent variable and customer satisfaction as dependent variable. Result of this research showed that service quality and store atmosphere has a significant influence on customer satisfaction. Keywords: Service Quality, Store Atmosphere, Customer Satisfaction

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