Merisa, Rahayu Rizal (2019) PENGARUH SERVICE QUALITY DAN WORD OF MOUTH TERHADAP REPURCHASE INTENTION PENGGUNA TRANSPORTASI ONLINE GOJEK DI KOTA PAYAKUMBUH. Diploma thesis, Universitas Andalas.
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Abstract
ABSTRAK TUJUAN PENELITIAN : Untuk menganalisis pengaruh dari service quality terhadap word of mouth pengguna transportasi online gojek di kota payakumbuh, Untuk menganalisis pengaruh dari service quality terhadap repurchase intention pengguna transportasi online gojek di kota payakumbuh, Untuk menganalisis pengaruh dari word of mouth terhadap repurchase intention pengguna transportasi online gojek di kota payakumbuh. KATA KUNCI : service quality, word of mouth, repurchase intention
| Item Type: | Thesis (Diploma) |
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| Primary Supervisor: | Jauharry, SE., MM |
| Subjects: | H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | S1 Manajemen Fakultas Ekonomi |
| Date Deposited: | 28 Jan 2019 09:50 |
| Last Modified: | 28 Jan 2019 09:50 |
| URI: | http://scholar.unand.ac.id/id/eprint/43004 |
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