PRODUCT BUSINESS MODEL DEVELOPMENT OF SETERNAK USING LEAN STARTUP METHOD AND THE IMPLEMENTATION

Menaz, Fathurrahman Ananda (2022) PRODUCT BUSINESS MODEL DEVELOPMENT OF SETERNAK USING LEAN STARTUP METHOD AND THE IMPLEMENTATION. Diploma thesis, Universitas Andalas.

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Abstract

The livestock industry, especially poultry, is one of the economic bases of Indonesian people which has a high potential to increase inclusive economic growth. Moreover, Indonesia has a high advantage in the livestock sector as illustrated by the competitive advantage in the workforce as well as the potential for the livestock industry based on local resources. Payakumbuh City is one of the cities with the largest poultry population in West Sumatra. While most livestock actors still sell products conventionally, open shops, and sell livestock products to middlemen. Sales in this way make it difficult for farmers to sell certain goods and it is difficult to maximize business profits due to limited marketing media. As well as access to crucial information such as knowledge of commodity price renewal is still carried out from one person to another conventionally. Based on these problems, an application is needed that integrates a digital product for buying and selling transaction media and the media for providing information related to commodity price updates. Seternak application is based on a marketplace so that sellers and buyers do not make transactions directly and are carried out in one digital market. Seternak application can help livestock actors sell production facilities and livestock products without being limited to territory so that it can potentially increase consumers to increase the income of livestock actors.

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