PERUBAHAN PERILAKU KOMUNIKASI GENERASI MILENIAL DAN GENERASI Z DI ERA DIGITAL (Studi Fenomenologi di Kecamatan Kuranji Kota Padang)

Fuad, Sirajul Fuad Zis (2021) PERUBAHAN PERILAKU KOMUNIKASI GENERASI MILENIAL DAN GENERASI Z DI ERA DIGITAL (Studi Fenomenologi di Kecamatan Kuranji Kota Padang). Masters thesis, Universitas Andalas.

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Abstract

Changes in the communication behavior of millennial generation and generation Z in the digital era have shifted from the previous period, these changes can be seen in everyday life the lack of face-to-face interaction due to the presence of devices. Face-to-face communication previously used by millennials and gen Z in communicating in Kuranji District, however, the presence of a device changes communication behavior after using a device. This study aims to determine how millennial and generation Z communication behavior in Kuranji District, and see how the degradation of face to face communication is. The theory used is Communication Behavior, Interpersonal Communication, Millennial Generation Communication, Generation Z Communication, New Media and Social Bahaviorism. This study uses Alfred Schutz's phenomenological approach with the constructivism paradigm. Based on this, this study analyzes the communication behavior of millennials and generation Z in the digital era in Kuranji District from ten informants. The results showed that four millennial behaviors and generation Z were formed in Kuranji District, namely the first behavior of communication from active to passive caused by devices, secondly the reduced face-to-face communication was caused by devices, the third did not focus on communicating due to devices, the fourth online communication behavior was caused by devices and there has been a degradation of face-to-face communication with an impact on the Decrease in the Quality of Communication, the birth of the Alone Together Culture and often asking questions again in conversation. This happens is influenced by device technology. Keywords : Communication Behavior, Millennial, Gen Z , Digital Era

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