Pengaruh Pull Dan Push Motivation Terhadap Revisit Intention Dimediasi Oleh Satisfaction Pada Wisatawan Pantai Sikabau Kabupaten Pasaman Barat

Rika Rahmadina, Rika (2025) Pengaruh Pull Dan Push Motivation Terhadap Revisit Intention Dimediasi Oleh Satisfaction Pada Wisatawan Pantai Sikabau Kabupaten Pasaman Barat. S2 thesis, Universitas Andalas.

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Abstract

PENGARUH PULL DAN PUSH MOTIVATION TERHADAP REVISIT INTENTION DIMEDIASI OLEH SATISFACTION PADA WISATAWAN PANTAI SIKABAU KABUPATEN PASAMAN BARAT Rika Rahmadina1, Eri Besra2, Dessy Kurnia Sari3 Magister Manajemen, Fakultas Ekonomi & Bisnis Universitas Andalas Rikarahmadina41@gmail.com ABSTRAK Penelitian ini bertujuan untuk menguji pengaruh pull dan push motivation terhadap revisit intention yang dimediasi oleh satisfaction pada wisatawan Pantai Sikabau Kabupaten Pasaman Barat. Responden pada penelitian ini dipilih dengan menggunakan teknik purposive random sampling sebanyak 200 sampel yang sudah pernah berkunjung satu kali atau lebih ke Pantai Sikabau. Data diperoleh melalui penyebaran kuisioner online kepada responden dan diolah menggunakan SmartPLS. Metode analisis data menggunakan Structural Equation Modelling – Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa Push motivation berpengaruh signifikan terhadap satisfaction, sedangkan pull motivation menunjukkan pengaruh yang tidak signifikan terhadap satisfaction.Pull motivation, push motivation dan satisfaction menunjukkan pengaruh yang signifikan terhadap revisit intention. Satisfaction mampu memediasi hubungan antara pull motivation terhadap revisit intention secara partial, sedangkan hubungan antara push motivation terhadap revisit intention dimediasi secara penuh oleh satisfaction. Kata Kunci : Pull motivation, push motivation, satisfaction, Revisit Intention ix THE IMPACT OF PULL AND PUSH MOTIVATION ON REVISIT INTENTION MEDIATED BY SATISFACTION AMONG TOURISTS OF SIKABAU BEACH, PASAMAN BARAT REGENCY Rika Rahmadina1, Eri Besra2, Dessy Kurnia Sari3 Magister Manajemen, Fakultas Ekonomi & Bisnis Universitas Andalas Rikarahmadina41@gmail.com ABSTRACT The study aims to examine the effect of pull and push motivation on revisit intention mediated by satisfaction for Sikabau beach tourists in Pasaman barat Regency. Respondents were selected using purposive random sampling technique with a total 200 samples consisting of individuals who had visited Sikabau Beach at least once. The data is obtained by distributing online questionnaires to respondents and analyzed using SmartPLS. The data analysis method uses structural equation modelling with partial least square (SEM-PLS). The result showed that push motivation has significant effect on revisit intention, while pull motivation shows insignificant effect on revisit intention. Pull motivation, push motivation and satisfaction have significant effect on revisit intention. Satisfaction is able to partially mediate the relationship between pull motivation and revisit intention, while push motivation and revisit intention is fully mediated by satisfaction. Keywords : Pull motivation, push motivation, satisfaction, revisit intention

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