ANALISIS PENGARUH EXPERIENTIAL MARKETING TERHADAP REVISIT INTENTION WISATAWAN OBJEK WISATA KANDI KOTA SAWAHLUNTO

SYAHRUL, HAMIDI (2017) ANALISIS PENGARUH EXPERIENTIAL MARKETING TERHADAP REVISIT INTENTION WISATAWAN OBJEK WISATA KANDI KOTA SAWAHLUNTO. Diploma thesis, Universitas Andalas.

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Abstract

Analisis Pengaruh Experiental Marketing Terhadap Revisit Intention Wisatawan Objek Wisata Kandi Kota Sawahlunto Skripsi oleh: Syahrul Hamidi Pembimbing : Dra.Yanti, MM. ABSTRAK Penelitian ini bertujuan untuk menguji dan memberikan bukti empiris mengenai pengaruh Experiential Marketing (Sense, Feel,Think, Act, Relate) Terhadap Revisit Intention wisatawan objek wisata Kandi Kota Sawahlunto.Sampel diperoleh berdasarkan metode purposive sampling. Pengelolaan data penelitian dilakukan menggunakan program SPSS(Statistical Product and Service Solutions) versi 20..Hasil penelitian dari uji Analisis Linear Berganda menunjukkan Experiential Marketing (Sense, Feel, Think, Act, Relate) berpengaruh positif dan signifikan terhadap Revisit Intention Wisatawan Objek Wisata Kandi Kota Sawahlunto. Kata Kunci : Experiential Marketing, Sense, Feel, Think, Act, Relate, Revisit Intention, Objek Wisata, Sawahlunto

Item Type: Thesis (Diploma)
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: S1 Manajemen Fakultas Ekonomi
Date Deposited: 30 Jan 2017 03:47
Last Modified: 30 Jan 2017 03:47
URI: http://scholar.unand.ac.id/id/eprint/21838

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