The Influence of Market Orientation and Learning Orientation on the Performance of Micro, Small and Medium Sized Enterprises (MSMEs) Handicraft in Bukittinggi

Feronia, Feronia (2013) The Influence of Market Orientation and Learning Orientation on the Performance of Micro, Small and Medium Sized Enterprises (MSMEs) Handicraft in Bukittinggi. Diploma thesis, Universitas Andalas.

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Abstract

This research investigates the influences of market orientation and learning orientation on the performance of micro, small and medium sized enterprise (MSMEs) handicraft in Bukittinggi. The data obtained through questionnaire. The samples were drawn from 105 unit MSMEs handicraft in Bukittinggi. The data analyzed by using SPSS 20.0 and Smart PLS. In this research there are three variable, those are independent variable which are market orientation and learning orientation. The dependent variable which are performance of MSMEs. The findings indicated that market orientation has significant influence on performance of MSMEs, learning orientation has no significant influence on performance of MSMEs and market orientation has significant influence on learning orientation. Keywords: Market Orientation, Learning Orientation, and Performance of MSMEs This bachelor thesis has already examined and passed on Mart 21, 2013. The abstract of research

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