PENGARUH STORE ATMOSPHERE (SUASANA TOKO) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO BUKU GRAMEDIA PADANG

SITI, PATIMAH (2012) PENGARUH STORE ATMOSPHERE (SUASANA TOKO) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO BUKU GRAMEDIA PADANG. Diploma thesis, Universitas Andalas.

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Abstract

The purpose of this study was to determine the effect of store atmosphere (atmosphere stores) to the buying decision konusmen the Scholastic Bookstore Padang. Sample of this research is the consumer who has ever bought a book at the Scholastic Bookstore Padang. Source of data used in this study is the primary data that is by distributing a questionnaire. The analysis used was multiple linear regression analysis. From the regression results found that together, and partial store atmosphere (the atmosphere of the store) in the form of the exterior, general interior, store layout, and interior displays affect consumer purchasing decisions on the Scholastic Bookstore Padang.

Item Type: Thesis (Diploma)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: ms Meiriza Paramita
Date Deposited: 11 May 2016 02:53
Last Modified: 11 May 2016 02:53
URI: http://scholar.unand.ac.id/id/eprint/8208

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