Determination of Attractiveness Factor of Tourism at Tourist Destination in Kubang

Ramadani, Ramadani (2021) Determination of Attractiveness Factor of Tourism at Tourist Destination in Kubang. Diploma thesis, Universitas Andalas.

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Abstract

Tourism is one of the sector that significantly grow around the world. Tourism is a promising sector that can provide benefits extensive and sustainable development. In Indonesia, the percentage of national income contributed by tourism keeps significantly growing. West Sumatra is one of the province of Indonesia which has the tourist destination located in Kubang, Lima Puluh Kota Regency. The tourist destination in Kubang are Tenun Kubang, Kebun Jesigo, Anyaman Mansiang, Rendang Kokoci, Kampung Ganepo, Embung Tanjung Bungo, Monumen PDRI, Sate Danguang-danguang and Martabak Kubang, and Paralayang Taeh. Unfortunately, several various popular tourist destinations in Payakumbuh and Lima Puluh Kota, also Bukittinggi which is located close enough to Payakumbuh making tourist destination in Kubang does not attract many tourist visits throughout the year. To develop tourism in Kubang, it is necessary to determine the attractiveness factor of the tourist destination that will help in increasing the tourist visit and to develop integrated tourism. It will improve the economy of the local community and preserve the cultural heritage of Kubang. The critical success factor (CSF) and attractiveness factor of tourism were identified from literature review. Attractiveness factors are validated by experts through interviews and questionnaires. Thus the questionnaires will be distributed to the observer of each tourist destination. The data of the collected questionnaires were tested for validity and reliability using corrected total correlation method and cronbach's alpha method using SPSS 22.0. The valid and reliable data will be continued to be rank using the relative importance index (RII) method. The attractiveness index of each tourism in Kubang uses pivot tables in Microsoft Excel. The calculation of the importance level shows that the factor of the attractiveness of tourism which has the highest level of importance is the local people's hospitality (86.67), and the factor that has the lowest value of importance is the museum (36.0). The calculation of the attractiveness index of each tourism is as follows: Anyaman Mansiang (2.6), Embung Tanjung Bungo (2.7), Kampung Ganepo (3.0), JESIGO Garden (2.7), PDRI Monument (2.8), Taeh Paragliding (3.4), Rendang Kokoci (3.2), Sate Danguang-danguang and Martabak Kubang (3.4), Tenun Kubang (3.1). The strategical steps to build integrated tourism in Kubang are based on critical success factors and attractiveness factors which are provision of wifi in areas with poor internet connections, the provision of accommodation and facilities such as home stays, guest houses, etc.

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