Nurzakiah, Daulay (2021) PENGARUH PERCEIVED PRICE, PERCEIVED TRUST DAN PERCEIVED VALUE TERHADAP REPURCHASE INTENTION JASA TRANSPORTASI ONLINE MAXIM PADA MAHASISWA UNIVERSITAS ANDALAS DI KOTA PADANG. Diploma thesis, UNIVERSITAS ANDALAS.
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Abstract
Penlitian ini bertujuan untuk mengetahui pengaruh perceived price, perceived trust dan perceived value terhadap repurchase intention jasa transportasi online Maxim pada mahasiswa Universitas Andalas di Kota Padang.Ukuran Sampel yaitu 160 responden. Teknik Pengambilan sampel yaitu purposive sampling. Analisis data penelitian ini adalah stuctural Equaiton Modelling- Partial Least Square (SEM-PLS). Hasil penelitian ini menunjukkan bahwa perceived price dan perceived trust memiliki pengaruh positif dan signifikan terhadap perceived value, hasil lainnya menunjukkan bahwa perceived trust dan perceived value memiliki pengaruh positif dan signifikan terhadap repurchase intention, sedangkan perceived price memiliki pengaruh positif namun tidak signifikan terhadap repurchase intention.
| Item Type: | Thesis (Diploma) |
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| Primary Supervisor: | Prof.Dr.Ratni Prima Lita, SE,MM |
| Uncontrolled Keywords: | Perceived Price, Perceived Trust, Perceived Value, Repurchase Intention |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | S1 Manajemen Fakultas Ekonomi |
| Date Deposited: | 23 Apr 2021 06:36 |
| Last Modified: | 23 Apr 2021 06:36 |
| URI: | http://scholar.unand.ac.id/id/eprint/74551 |
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