THE EFFECT OF GRAPHICS AND FRAMING ON EFFECTIVENESS OF CIGARETTE WARNING LABELS (CASE STUDY: ANDALAS UNIVERSITY)

MERANTHI, SHOREA FIRDHAUSA (2015) THE EFFECT OF GRAPHICS AND FRAMING ON EFFECTIVENESS OF CIGARETTE WARNING LABELS (CASE STUDY: ANDALAS UNIVERSITY). Diploma thesis, UPT. Perpustakaan Unand.

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Abstract

The research has the purpose to test the effect of graphics (text-only and text-plus relevant graphics) and framing (loss frame and gain frame) on the effectiveness of cigarette warning labels to smoke (student) at Andalas University.

Item Type: Thesis (Diploma)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Pascasarjana Tesis
Depositing User: Ms Ikmal Fitriyani Alfiah
Date Deposited: 05 Feb 2016 07:16
Last Modified: 05 Feb 2016 07:16
URI: http://scholar.unand.ac.id/id/eprint/717

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