Raihandi, Putra (2020) ANALISIS HUBUNGAN PRODUCT, PRICE, PROMOTION, PLACE DENGAN KEPUASAN PASIEN RAWAT INAP DI RSUD AROSUKA. Masters thesis, Universitas Andalas.
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Abstract
Background : Arosuka Hospital is a type C hospital. Based on annual report of 2019 of Arosuka Hospital, the satisfaction of inpatient in Arosuka Hospital is 70%. But according to decree of minister of health that minimal standard of satisfaction of inpatient is ≥ 90% . One of the marketing strategy that hospital can applies to improve satisfaction of consumer is application of product, price, promotion, and place. The purpose of this study is to see relationship between product, price, promotion, place with satisfaction of ward patient in Arosuka Hospital. Method : This research was a quantitative research design with cross sectional study method, and data retrieval with a purposive sampling conducted inpatient of Arosuka Hospital on 106 patients. The data in this research collected out with questionnaire. Result: The result are on variable of product, p = 0.027,variable of price with p = 1.00, variable of promotion with p = 1.00, and variable of place with p = 0.08. And from all variable, product has the strongest relationship to satisfaction of ward patient in RSUD Arosuka with p= 0.021 Conclusion: Product is the only variable who has relationship with satisfaction of inpatient in Arosuka Hospital and product has the strongest relationship to satisfaction of inpatient in RSUD Arosuka.
| Item Type: | Thesis (Masters) |
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| Primary Supervisor: | Dr. dr. Hafni Bachtiar, MPH |
| Uncontrolled Keywords: | Product, Price, Promotion, Place, Kepuasan Pasien, RSUD Arosuka |
| Subjects: | R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine |
| Divisions: | Pascasarjana (Tesis) |
| Depositing User: | s2 kesehatan masyarakat |
| Date Deposited: | 01 Feb 2021 02:50 |
| Last Modified: | 01 Feb 2021 02:50 |
| URI: | http://scholar.unand.ac.id/id/eprint/68918 |
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