THE EFFECT OF RISK PERCEPTION, LEVEL OF CONFIDENCE, FINANCIAL LITERACY AND PERSONALITY TRAITS ON WOMEN'S INVESTMENT DECISION MAKING

Ibnu, Abi Yoga (2020) THE EFFECT OF RISK PERCEPTION, LEVEL OF CONFIDENCE, FINANCIAL LITERACY AND PERSONALITY TRAITS ON WOMEN'S INVESTMENT DECISION MAKING. Diploma thesis, Universitas Andalas.

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Abstract

This study aims to determine the relationship between the effect of risk perceptions, level of confidence, financial literacy, and personality traits on women's investment decision making. The data were obtained through a questionnaire, and samples were taken from 150 female investors in Indonesia. Data were analyzed using SPSS 16 and SmartPLS 3.2.8. The results showed that the level of risk has a significant influence on women's investment decision making. the level of confidence does not have a significant influence on women's investment decision making. Financial literacy has a significant influence on women's investment decision making. and personality traits have a negative influence on women's investment decision making.

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