THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY TO AWARENESS AS INTERVENING VARIABLE TOWARD CUSTOMER SATISFACTION IN ISLAMIC BANKING SECTOR (CASE IN: ISLAMIC BANKING SECTOR IN PAYAKUMBUH)

AKHRIMATUL, FITRIA AGUSTINA (2014) THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY TO AWARENESS AS INTERVENING VARIABLE TOWARD CUSTOMER SATISFACTION IN ISLAMIC BANKING SECTOR (CASE IN: ISLAMIC BANKING SECTOR IN PAYAKUMBUH). Masters thesis, Universitas Andalas.

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Abstract

The Islamic banking system (IBS) was introduced due to the reason that there was the need of financial institution for Muslim customers who could satisfy their needs and demands. Because the conventional banking industry is entirely based on the interest based system and that is prohibited in the Islamic Sharia rules. So the Muslims need such institute which provides them the Islamic platform for their financial transactions. Often Muslim people difficult to find a product or service that actually fit the Sharia (laws) of Islam. Islam creates an identifiable culture because it provides a way of life for people at both organizational and personal level. The challenges in doing business in Islamic countries thus come from the fact that Muslims have a different set of values and beliefs that guide their behavior in both business and non-business situations. The important of these sets value in this business have only recently come to the attention of world marketers.

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