Dwi Putra, Haris (2011) THE IDENTIFICATION OF MARKETING AKTIVITIES IN ENBROIDERY SMALL MEDIUM ENTERPRISES IN PADANG CITY. Diploma thesis, Universitas Andalas.
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Abstract
Small and medium enterprise play important role in economic development especially in developing country like Indonesia. Development of small ami medium enterprise depends on marketing strategy that implemented in SME's itself. Carson (1990) offers a model which marketing activities are classified into three levels, first is non marketing, second is the implicit marketing, and third is sophisticated marketing. This research investigates the implementation of level of activity Carson's model in 10 small and medium enterprises in Padang City especially in embroidery business. The objective these researches are to identify the level of nuirketing activity in small medium enterprises. The research naturally is qualitative research with structure interview used to collect the data and information. The result of this research found that six samples can be defined as non marketing level of activity anil four samples can be defined as implicit marketing level of activity
| Item Type: | Thesis (Diploma) |
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Mr Andi Saputra |
| Date Deposited: | 18 Dec 2019 11:23 |
| Last Modified: | 18 Dec 2019 11:23 |
| URI: | http://scholar.unand.ac.id/id/eprint/53939 |
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