Impoliteness Strategies Used By Netizens on Benny Blanco's Comment Section on Instagram

Sylvestrisa, Malva Prime Leveler (2025) Impoliteness Strategies Used By Netizens on Benny Blanco's Comment Section on Instagram. S1 thesis, Universitas Andalas.

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Abstract

This study analyzes impoliteness strategies used by netizens in the column comments on Blanco’s Instagram, which posted about his girlfriend, Selena Gomez. The data were collected from one post with 50 English comments in response to Benny Blanco’s Instagram post on July 22, 2024. Qualitative descriptive research was used for data analysis. Culpeper’s impoliteness theory is used to analyze the data. The research results indicate that the bald on record is the dominant types of impoliteness that netizen used to respond Benny Blanco’s post with 24 data (48%), followed by positive impoliteness with 16 data (32%), negative impoliteness with 6 data (12%), and sarcasm with 4 data (8%). Additionally, the most dominant functions of impoliteness that netizens used are affective impoliteness with 29 data (58%), coercive impoliteness with 11 data (22%), and entertaining impoliteness with 10 data (20%). These results indicate that impoliteness in social media does not only indicate rudeness but also as a way to attack someone. In addition, netizens use impoliteness in Instagram to express disagreement with Benny and Selena’s relationship.

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