The Influence of Price Value, Affordances Value, and Visibility on Repurchase Intention in Food Delivery Apps: A Study of Sate Manangkabau Customers

Hafiz, Imam El (2025) The Influence of Price Value, Affordances Value, and Visibility on Repurchase Intention in Food Delivery Apps: A Study of Sate Manangkabau Customers. S1 thesis, Universitas Andalas.

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Abstract

This research aims to determine how price value, affordances value, and visibility affect repurchase intention among consumers of Sate Manangkabau who make purchases through food delivery apps (FDAs). The sample for this study consists of Sate Manangkabau consumers who have made at least one purchase through food delivery apps (FDAs). This research was conducted quantitative approach with a sample size of 103. The data then been processed and analyzed using SmartPLS 4.0. The results indicate that price value has a positive and significant impact on repurchase intention, affordances value has a positive and significant impact on repurchase intention, and visibility has a positive and significant impact on repurchase intention.

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