Untari, Dara Rizky (2019) The Influence of Brand Image, Consumer's LIfestyle and Consumer's Satisfaction Towards Revisit Intention of Coffee Shop Visitors in Padang. Diploma thesis, Universitas Andalas.
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Abstract
The present study is conducted to find out The Influence of Brand Image, Consumer’s Lifestyle and Consumer’s Satisfaction towards Revisit Intention of Coffee Shops Visitors in Padang. Information collected to through the quesstionnaries were distributed to 180 consumers of coffee shops in Padang using convenience sampling method. The data analyzed using Ms. Excel for characteristic respondent, SPSS 16 for descriptive analysis, to analyze the indicators and hypothesis. The result indicate that there is insignificant positive impact of brand image on revisit intention, significant positive impact of consumer’s lifestyle on revisit intention, and significant positive impact of consumer’s satisfaction on revisit intention.
| Item Type: | Thesis (Diploma) |
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| Primary Supervisor: | Ma'ruf, SE., M.Bus., M.Phil., Ph.D |
| Uncontrolled Keywords: | Brand Image, Consumer's Lifestyle, Consumer's Satisfaction, Revisit Intention |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | S1 Manajemen Fakultas Ekonomi |
| Date Deposited: | 24 Jul 2019 16:07 |
| Last Modified: | 24 Jul 2019 16:07 |
| URI: | http://scholar.unand.ac.id/id/eprint/47824 |
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