Factors Influencing Boycott Intention in Support of Bds Movement in Indonesia

Putri, Tasya Zuliana (2024) Factors Influencing Boycott Intention in Support of Bds Movement in Indonesia. S1 thesis, Universitas Andalas.

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Abstract

This study aims to examine the influence of Attitude Toward Boycott, Subjective Norms, Perceived Behavioral Control, Animosity, and Legitimacy on Boycott Intention in Indonesia. The study used quantitative approach by distributing online questionnaire. The sample of this study obtained 182 respondents. The data was analyzed using SmartPLS 4.0 software. The result of this study shows Attitude Toward Boycott and Legitimacy have positive and significant effect on Boycott Intention. Meanwhile, Subjective Norms, Perceived Behavioral Control, and Animosity have non-significant effect on Boycott Intention

Item Type: Thesis (S1)
Supervisors: Syafrizal, SE.,ME.,Ph,D
Uncontrolled Keywords: Attitude Toward Boycott; Subjective Norms; Perceived Behavioral Control; Animosity, Legitimacy, Boycott Intention
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: s1 manajemen internasional
Date Deposited: 22 Aug 2024 07:36
Last Modified: 07 Nov 2024 03:13
URI: http://scholar.unand.ac.id/id/eprint/478075

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