THE EFFECT OF PERCEIVED FINANCIAL CONTROL TOWARDS COUNTERFEIT PERFUME PURCHASE INTENTION MEDIATED BY CUSTOMERS ATTITUDE (A STUDY OF CAREER WOMEN PERCEPTION IN PADANG CITY)

Izmi, Dianita (2017) THE EFFECT OF PERCEIVED FINANCIAL CONTROL TOWARDS COUNTERFEIT PERFUME PURCHASE INTENTION MEDIATED BY CUSTOMERS ATTITUDE (A STUDY OF CAREER WOMEN PERCEPTION IN PADANG CITY). Diploma thesis, Universitas Andalas.

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Abstract

Nowadays, counterfeit perfume has attracted considerable attention. This study examines the effect of perceived financial control towards purchase intention of counterfeit perfume where customer’s attitude as a mediating variable. Specially, this study observed career women in Padang City. Career women have a certain income that will affect their perceptions towards counterfeit perfume. Based on the Theory of Planned Behavior of Ajzen with the additional factor of perceived financial control, hoped that this framework can be obtained for predicting customer intention to purchase counterfeit perfume. The hypotheses were tested via Structural Equation Modeling technique. The results indicated that the additional factor of Theory of Planned Behavior (TPB) which is perceived financial control negatively affects customer’s attitude and intentions. Hopefully, this investigation can help marketers and policy makers to understand the key that affected customer’s purchase intention towards counterfeit perfume and thus to create effective marketing campaigns.

Item Type: Thesis (Diploma)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: s1 manajemen internasional
Date Deposited: 02 Feb 2017 03:25
Last Modified: 02 Feb 2017 03:25
URI: http://scholar.unand.ac.id/id/eprint/22785

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