THE INFLUENCE OF DESTINATION SOCIAL RESPONSIBILITY, DESTINATION FAMILIARITY, AND EMPATHY ON PRO-ENVIRONMENTAL BEHAVIOR (STUDY: PADANG BEACH DESTINATION)

Aditya, Wahyu Gunawan (2023) THE INFLUENCE OF DESTINATION SOCIAL RESPONSIBILITY, DESTINATION FAMILIARITY, AND EMPATHY ON PRO-ENVIRONMENTAL BEHAVIOR (STUDY: PADANG BEACH DESTINATION). Diploma thesis, Universitas Andalas.

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Abstract

This research aims to analyze the influence of destination social responsibility, destination familiarity and empathy on pro-environmental behavior. The sample of this research is a people who domiciled outsited West Sumatran who already visited padang beach destination, with a total of 200 samples. The sampling technique of this research uses purposive sampling (non-probability sampling) using primary data with a 5-point Likert scale. Data processing in this research was carried out using Microsoft Office Excel and SmartPLS software version 4.0. The results of this research show that empathy variable have a positive and significant influence on pro-environmental behavior variable. In addition, destination social responsibility and destination familiarity has not positive and significant influence on pro-environmental behavior.

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