Analyzing Brand Equity of Public Transportation in Padang (case study: Bluebird Taxi, Express Taxi, and Kosti Taxi)

Cindy, Felisa (2014) Analyzing Brand Equity of Public Transportation in Padang (case study: Bluebird Taxi, Express Taxi, and Kosti Taxi). Masters thesis, UNIVERSITAS ANDALAS.

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Abstract

Transportation industry in Indonesia has grown rapidly and this caused a business transportation competition in Indonesia nowadays more tight day by day. The emerging industry made human needs be increased and varied. With this situation, all of business especially transportation business should set a competitive strategy to compete with competitors. One of transportation in Indonesia which has a high interest for use by society for transportation is taxi. Lack of safety and comfortably public transportation make the demand for taxi services is quite high. In Indonesia, many company compete in taxi’s business. There are many company that compete in taxi’s industry. There are three taxi that familiar in society and already expand in Indonesia, these are Blue bird Taxi, Express Taxi, and Kosti Taxi.

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