PERAN PADANG TV SEBAGAI SUMBER INFORMASI DALAM MEMBERITAKAN ISU GEMPA DAN TSUNAMI PERIODE 13 - 29 NOVEMBER 2010

Fara, Devana (2013) PERAN PADANG TV SEBAGAI SUMBER INFORMASI DALAM MEMBERITAKAN ISU GEMPA DAN TSUNAMI PERIODE 13 - 29 NOVEMBER 2010. Diploma thesis, Universitas Andalas.

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Abstract

Padang TV is one of the local television in Padang and the only local television that produces channel by itself and contains of 80% local content. The presence of Padang TV for peoples in Padang, is expected to be a source of information for the citizens. The citizens in Padang, in November 2010 then suffered as a result of changes in social life by hearing an issue that predict about the occurrence of the earthquake and tsunami in Padang. Changes that occur in this community to make patterns and media relations into different communities. This study use the type of descriptive qualitative research through a constructivist approach. The object of this study is Padang TV and the community in Padang. The research data was obtained through observations in Padang TV, in-depth interview with the Padang TV, the citizens and documentation of the news aired by Padang TV. This study is an analysis of data reduction, data display and conclusion. The theory of this research is media dependency by Sandra Ball Rokeach and Melvin DeFluer. The results of this study indicate that Padang TV perform a variety of strategies to attract the audience's attention on the issue, raising the actual news, which has particularly large impact to the community and close to the lifes of Padang city. Besides, Padang TV has played their role as a mass media institutions function well as information and social supervision, but not maximal in running educational functions. The study also shows some people become addicted to Padang x TV because of the crisis, and some will not. The dependence is influenced by several factors such as the geography, educational and economic backgrounds. Keyword: Padang TV, Mass Communication, Media Dependency.

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