TECHNOLOGY ACCEPTANCE MODEL; THE ROLE OF USABILITY

SYARRAH, KHAIRUNNISAA (2015) TECHNOLOGY ACCEPTANCE MODEL; THE ROLE OF USABILITY. Masters thesis, UNIVERSITAS ANDALAS.

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Abstract

Internet has been dedicated as a factor that can increase successful communication to connect people from various organizations. The organizations have a higher eagerness to present content through websites and have the opportunity to directly correspond with their stakeholders, which is important to establish and maintain positive relationships with public (Zhu, 2011). Business organizations can persuade chances to be proactive define its business process in order to fulfill the need for customers through the internet. Additionally, the organizations utilize the internet system if the conditions force it because of the competitors has gained more benefit from the internet system (Iddris, 2012).

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