INTENTION TO USE TRAVEL WEBSITE IN PADANG: RELATIONSHIP BETWEEN CONTENT VALUE,ATTITUDE, PERCEIVED EASE OF USE AND PERCEIVED USEFULNESS

JULIANDA, WIRDA PRATAMA (2015) INTENTION TO USE TRAVEL WEBSITE IN PADANG: RELATIONSHIP BETWEEN CONTENT VALUE,ATTITUDE, PERCEIVED EASE OF USE AND PERCEIVED USEFULNESS. Masters thesis, UNIVERSITAS ANDALAS.

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Abstract

ebusiness deliver a quick access and less expense. Proved by the increasing from number of e-business player by each years with percentage almost 34,46% in develop countries and 27,83% in developing countries (Seonghee, 2011). In Indonesia e-business also became the new potential area, in 2012 total e-business transaction reach IDR 330 Trillion which is equal to 1/5 APBN in that year (APJII, 2013). Electronic business can be defined as an activity that relates directly or indirectly to the process of exchange of goods and/or services by utilizing the internet as a medium of communication and transactions. As business processes that rely on an automated system. At present, this is done mostly through webbased technologies take advantage of internet services (Lou Getsner, 2012)

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