THE INFLUENCE OF HEDONIC SHOPPING MOTIVATION TO IMPULSE BUYING OF MALL’S CONSUMERS IN PADANG CITY

Wanda, Patria (2015) THE INFLUENCE OF HEDONIC SHOPPING MOTIVATION TO IMPULSE BUYING OF MALL’S CONSUMERS IN PADANG CITY. Diploma thesis, Universitas Andalas.

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Abstract

This research investigates influence of hedonic shopping motivation on impulse buying behavior of mall's consumers in Padang City. The Data obtained through questionnaire. The samples were drawn from 150 peoples as mall's consumers in Padang City. The data analyzed bu using SMART PLS 2.0. In this research there are seven variable, those are independent variable which are adventure shopping, social shopping, rule shopping, value shopping have significant influence on impulse buying, and idea shopping and gratification shopping have not significant influence on impulse buying of mall's consumers in Padang City. Keywords: Hedonic Shopping motivation, Impulse Buying

Item Type: Thesis (Diploma)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Mr Iswadi S Nupin
Date Deposited: 03 Aug 2016 04:30
Last Modified: 03 Aug 2016 04:30
URI: http://scholar.unand.ac.id/id/eprint/13988

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