Annisa, Nazif Bachtiar (2021) PENGARUH HALLAL IMAGE, HALLAL AWARENESS, RELIGIOSITY, DAN SERVICE QUALITY TERHADAP PURCHASE INTENTION PADA WISATAWAN MUSLIM HOTEL SYARIAH SUMATERA BARAT. Diploma thesis, Universitas Andalas.
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Abstract
Penelitianinibertujuanuntukmengetahuibagaimanapengaruh halal image, halal awareness, religiosity dan service qualityterhadap purchase intention. Jenis data yang digunakanadalah data sekunder. Teknikanalisis data yang digunakanadalahPengujianRegresi Panel StatistikDeskriptif, UjiAsumsiKlasik, AnalisisRegresi Linear Berganda. UjiHipotesisdenganUjiPaarsial (uji T) danUjiSimultan (Uji F). HasilPenelitianmenemukanbahwa halal image, halal awareness, dan religiosity berpengaruhsignifikanterhadap purchase intention sedangkan service quality tidakberpengaruhsignifikanterhadap purchase intention tetapibernilaipositif.
| Item Type: | Thesis (Diploma) |
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| Primary Supervisor: | Drs. Eri Besra, SE, MM |
| Uncontrolled Keywords: | Keyword: DestinasiWisata, Wisatawan Muslim, Syariat Islam, Penginapan halal |
| Subjects: | H Social Sciences > HB Economic Theory |
| Depositing User: | S1 Manajemen Fakultas Ekonomi |
| Date Deposited: | 02 Feb 2022 07:25 |
| Last Modified: | 02 Feb 2022 07:25 |
| URI: | http://scholar.unand.ac.id/id/eprint/98132 |
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