Risti, Ramadinda (2020) Radio Advertisement Characteristics on Brand Awareness of Advertised Product With Audience View on Advertisement As Mediating Variable. Diploma thesis, Universitas Andalas.
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Abstract
the research is aimed to investigate influence of radio advertisement characteristics on brand awareness of advertised products with audience view on advertisement as mediating variable. The population in this research are people in Padang who listen to the radio in one month ago. Total sample of this research is 430 respondents and distributed through the questionnaire. The sampling technique of this research is non-probability sampling with purposive sampling method. The data was processed by using Ms.Excel, SPSS 17.0 and SmartPLS 3.0. the result of this research is showed that radio advertisement characteristics and brand awareness has significant influence on audiences view on advertisement
| Item Type: | Thesis (Diploma) |
|---|---|
| Primary Supervisor: | Dr. Ma’ruf, SE., M.Bus |
| Subjects: | L Education > L Education (General) |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | S1 Manajemen Fakultas Ekonomi |
| Date Deposited: | 23 Jan 2020 12:41 |
| Last Modified: | 23 Jan 2020 12:41 |
| URI: | http://scholar.unand.ac.id/id/eprint/56023 |
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