PROSES DISEMINASI INFORMASI TENTANG PEMILIHAN KEPALA DAERAH (PILKADA) KOTA PADANG TAHUN 2018 DALAM RANGKA MENINGKATKAN PARTISIPASI PEMILIH

Ilham, Firdaus (2019) PROSES DISEMINASI INFORMASI TENTANG PEMILIHAN KEPALA DAERAH (PILKADA) KOTA PADANG TAHUN 2018 DALAM RANGKA MENINGKATKAN PARTISIPASI PEMILIH. Masters thesis, Universitas Andalas.

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Abstract

This thesis describes and analyzes the communication model carried out in the implementation of the process of disseminating the election of the Regional Head (pilkada) of the City of Padang in 2018 in order to increase voter participation. This study uses the concept of excellence theory according to Grunig and Hunt, where in increasing voter participation in regional elections can be seen from various models, namely first: the press agentry model Second: public information Third: two way asymmetric And fourth: two way symmetric. This thesis uses the post positivism research paradigm with qualitative methods and the type of case study approach. The process of data collection is done by interviews and documentation. The results showed that election disemination carried out by one- way method, media, and face-to-face with emphasis on dialogue as a model of communication conducted turned out to be able to deliver messages to the effective to the community. The communication model in the implementation of election disemination is directed at direct dialogue with the community, by promoting social and cultural approaches, because formal disemination is less effective in increasing the interest of voters. Increased participation that occurred in the Padang city election in 2018 was the result of informative, educative and persuasive disemination. These efforts are able to arouse public awareness of the importance of voting rights in elections. Therefore, the message of the election delivered uses a cultural approach that was built by prioritizing face-to-face and media as an effort to increase community participation in regional elections. Key Word : Disemination, Participation, Excellence Theory

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