ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH DAN SERVICESCAPE TERHADAP REVISIT INTENTION YANG DIMEDIASI OLEH DESTINATION IMAGE (Study Pada Objek Wisata di Kota Payakumbuh)

Suci, Dwi Nikiki (2019) ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH DAN SERVICESCAPE TERHADAP REVISIT INTENTION YANG DIMEDIASI OLEH DESTINATION IMAGE (Study Pada Objek Wisata di Kota Payakumbuh). Masters thesis, Universitas Andalas.

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Abstract

Development of an area must surely spread to provide a sense of comfort and prosperity for the community and Able to generate local income. One focus of regional development is tourism. Tourism activities are already a part of people's lives. The impact of this tourism can be felt almost in the business sector in the area. Like hotels, crafts, specialty foods, and other SME sectors. The development of social media users should be utilized by local Governments to Attract tourists. On the other hand the local government should build a scenery service and destination images to bring the intention of tourists coming to a tourism area. This study aims to measure the electronic word of mouth, servicescape, and destination image against the revisit intention conducted on outside of West Sumatra tourists who have visited the City of Tourism Payakumbuh with 150 respondents. This research uses quantitative methods with path analysis models. The result of this research is Variable electronic word of mouth positively significant to the destination image. The servicescape variable has a positive effect and is significant to the destination image. Word of mouth variables have no positive effect and significant to revisit intention mediated by destination image. The servicescape variable has no positive and significant impact on the revisit intention mediated by destination image. The result of this research is Variable electronic word of mouth positively significant to the destination image. The servicescape variable has a positive effect and is significant to the destination image. Word of mouth variables have no positive effect and significant to revisit intention mediated by destination image. The servicescape variable has no positive and significant impact on the revisit intention mediated by destination image. The result of this research is Variable electronic word of mouth positively significant to the destination image. The servicescape variable has a positive effect and is significant to the destination image. Word of mouth variables have no positive effect and significant to revisit intention mediated by destination image. The servicescape variable has no positive and significant impact on the revisit intention mediated by destination image.

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