Pengaruh Kesadaran kesehatan, pengetahuan dan sikap terhadap niat beli makanan organik

Yona, Kartika Sari (2018) Pengaruh Kesadaran kesehatan, pengetahuan dan sikap terhadap niat beli makanan organik. Diploma thesis, Universitas Andalas.

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Abstract

This research is aimed at investigate the impact of health consciousness, healthy food knowledge and mediating impact of attitude on intention to buy organic food. Based on quantitative approach, data collected from 144 respondents with questionnaire. These respondents were selected purposively and acquired by mall intercept at two shopping malls in Padang city. A Partial Least Square (PLS) was performed to analyze the data. Statistical analysis revealed that health consciousness and healthy food knowledge significantly influence the intention to buy organic food. It was also found that attitude mediate relationship between health consciousness, healthy food knowledge and intention to buy organic food. These results imply that organic food providers should ensure that the target market has adequate knowledge about health in general and healthy food products. Kata Kunci : Health consciousness, healthy food knowledge, attitude, purchasing intention

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