PENGARUH PERCEIVED INNOVATION, PERCEIVED QUALITY, DAN PERCEIVED VALUE TERHADAP PURCHASE INTENTION PADA KING’S CHICKEN & BURGER DI KOTA PAYAKUMBUH

Efri, Yunata (2018) PENGARUH PERCEIVED INNOVATION, PERCEIVED QUALITY, DAN PERCEIVED VALUE TERHADAP PURCHASE INTENTION PADA KING’S CHICKEN & BURGER DI KOTA PAYAKUMBUH. Diploma thesis, Universitas Andalas.

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh perceived innovation, perceived quality dan perceived value terhadap purchase intention pada King’s Chicken & Burger di kota Payakumbuh. Ukuran sampel dari penelitian ini adalah 115 responden, teknil pengambilan sampel adalah convenience sampling dan data diolah menggunakan software SmartPLS 2.0. Hasil penelitian ini menemukan pengaruh signifikan perceived innovation terhadap perceived quality, perceived innovation terhadap perceived value, perceived quality terhadap perceveid value, dan perceived value terhadap purchase intention. Implementasi penelitian ini adalah King’s Chiken & Burger harus memperhatikan perceived innovation, perceived quality, dan perceived value dalam mempengaruhi purchase intention konsumen terhadap produk King’s Chiken & Burger. Kata Kunci : Perceived Innovation, Perceived Quality, Perceived Value, Purchase Intention.

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