Augia, Tulus Purisa (2017) The Effect of Sensation Seeking towards Memorable TOurism Experience and Revisit Intention of Marine Tourism in West Sumatera. Diploma thesis, Universitas Andalas.
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Abstract
This study aims to know the effect of sensation seeking towards memorable tourism experience and revisit intention. It is important to help the visitors gain the memorable tourism experience. Memorable tourism experience can give advantages such as word-of-mouth (WOM) or behavioural intention. The survey was conducted using a self-distributed questionnaire to visitor experiencing marine tourism in West Sumatera. The sample used is a convenience sample, which is 175 visitors who are not from West Sumatera. The data was treated using the partial least squares (PLS). This study found that sensation seeking effects memorable tourism experience but not effects revisit intention. Meanwhile, memorable tourism experience effects the revisit intention.
| Item Type: | Thesis (Diploma) |
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| Primary Supervisor: | Dr. Sari Lenggogeni, SE, MM, PhD |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | s1 manajemen internasional |
| Date Deposited: | 21 Apr 2017 08:50 |
| Last Modified: | 21 Apr 2017 08:50 |
| URI: | http://scholar.unand.ac.id/id/eprint/24906 |
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