The Affect of Perceived Behavioral Control Toward Counterfeit Bag Purchase Intention Mediated by Customer Attitude (A Study of : Housewife Perception in Padang city)

Afiantri, Nina Laili (2017) The Affect of Perceived Behavioral Control Toward Counterfeit Bag Purchase Intention Mediated by Customer Attitude (A Study of : Housewife Perception in Padang city). Diploma thesis, Univeritas Andalas.

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Abstract

The research has the purpose to find out the affect between Perceived Behavioral Control toward Counterfeit Product Purchase Purchase Intention Mediated by Customer Attitude (A Study of : Housewife Perception in Padang city). The data obtained through questionnaire. The Sample were drwan from 110 housewife i Padang City. The data analyzed by using SPSS 21 and SmartPLS 3.0. in this researchthere are 3 variable; those are independent variable which is Perceived Behavioral Control. The dependent variable which is Purchase Intention. And the mediating variable is customer Attitude. The finding the affect between variable has a positively affect. Keyword: Perceived Behavioral Control, Purchase Intention, Customer Attitude

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