Pengujian Electronic Word of Mouth dan Harga Terhadap Minat Konsumen dalam Memilih, dengan Peran Mediasi Brand Image Pada Jasa Tour And Travel Di Era New Normal

Habil, Fuady (2022) Pengujian Electronic Word of Mouth dan Harga Terhadap Minat Konsumen dalam Memilih, dengan Peran Mediasi Brand Image Pada Jasa Tour And Travel Di Era New Normal. Masters thesis, Universitas Andalas.

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Abstract

In recentdays, there has beenanin creasing interest toward sachieving sustainable global tourism objectives specificallyto Saudi Arabia. The benefit scan bemaximizedif the governmentis success fulinat tracting current pilgrimsandin fluence the irfuture intention tovisit the country as tourist sthrough the service provider in Muslim countries. Hence, the purpose of this paper istomeasurepilgrims’ and small-pilgrimage’ spurchase intentions by the effectof E-WOM, Price, and Brand Image through mediating model onserviceprovidersin Indonesia. By the technique of purposive witht wocriteria, wereceived as many as 80 online question naires returned, andit the nconducted data analysis by assisting Smart PL Slatestversion. Results stated that pricedidn’t affect anyout comes, while E-WOM effect sareinlinewithexpectation.

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