THE EFFECT OF E-SERVICE QUALITY, PRICE, AND MEDIA ADVERTISING TOWARDS CUSTOMER SATISFACTION AND REPURCHASE INTENTION ON ONLINE TRAVEL AGENT TRAVELOKA.COM

Syafriani, Oza (2021) THE EFFECT OF E-SERVICE QUALITY, PRICE, AND MEDIA ADVERTISING TOWARDS CUSTOMER SATISFACTION AND REPURCHASE INTENTION ON ONLINE TRAVEL AGENT TRAVELOKA.COM. Masters thesis, Magister Manajemen.

[img] Text (Cover & Abstrak)
Cover dan Abstrak.pdf - Published Version
Download (255kB)
[img] Text (Bab 1 Pendahuluan)
Bab 1 Pendahuluan.pdf - Published Version
Download (266kB)
[img] Text (Bab Penutup)
Bab Akhir Penutup dan Kesimpulan.pdf - Published Version
Download (233kB)
[img] Text (Daftar Pustaka)
Daftar Pustaka.pdf - Published Version
Download (232kB)
[img] Text (Thesis full text)
Full Text.pdf
Restricted to Repository staff only
Download (1MB) | Request a copy

Abstract

The present study aimed to examine e-service quality, price, and media advertising toward customer satisfaction and re-purchase intention on traveloka.com in Indonesia during new normal era. A field survey was conducted in online travel agent (Traveloka.com) most of online travel agent in Indonesia. The proposed model was evaluated by using a structural equation model analysis with smartPLS. The results revealed that cognitive and affective factors were in general significantly interrelated; such associations along with e-service quality, price, and media advertising significantly influenced customer satisfaction and most important contributor to building re-purchase intention. In addition, the mediating role of study variables was identified. Key words: e-service quality, price, media advertising, customers satisfaction, and re�purchase intention, online travel agent

Item Type: Thesis (Masters)
Primary Supervisor: Dr. Yulia Hendri Yeni, SE, Akt, MT
Subjects: B Philosophy. Psychology. Religion > B Philosophy (General)
H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
H Social Sciences > HS Societies secret benevolent etc
Divisions: Pascasarjana (S2)
Depositing User: Unand Magister Manajemen
Date Deposited: 16 Jun 2022 05:00
Last Modified: 16 Jun 2022 05:00
URI: http://scholar.unand.ac.id/id/eprint/105614

Actions (login required)

View Item View Item
eSkripsi Universitas Andalas is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.