rendy, kurniawan (2016) PENGARUH SERVICE QUALITY KAWASAN OBJEK WISATATERHADAP WORD OF MOUTH & REVISIT INTENTION WISATAWAN (DI PANTAI KOTA PARIAMAN, PULAU KASIAK & ANGSO DUO). Diploma thesis, Universitas Andalas.
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Abstract
Penelitianinibertujuanuntukmengujidanmemberikanbukti DARI faktor-faktor yang mempengaruhiService QualityterhadapWord Of Mouth & Revisit Intention. Jumlahsampelsebanyak150respondenmelaluiteknikpurposive sampling.Pengujian hipotesis dilakukan menggunakan metode SEM (Structural Equation Modeling) denganpendekatan PLS (Partial Least Square)dan diuji melalui aplikasi SmartPLS3.0. Hasil penelitian menunjukkan bahwa factor Hipotesis 1 di mensi Servequal dari Service Quality berpengaruh Signifikan terhadap Word Of Muth,Hipotesis 2 dimana Service Quality Terhadap Revisit Intention berpengaruh Signifikan, dan Word Of Mouth Berpengaruh Signifikan terhadap Revisit Intention. Kata Kunci :Service Quality, Word Of Mouth, Revisit Intention.
| Item Type: | Thesis (Diploma) |
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| Subjects: | H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | s1 manajemen keuangan |
| Date Deposited: | 01 Jun 2016 03:50 |
| Last Modified: | 01 Jun 2016 03:50 |
| URI: | http://scholar.unand.ac.id/id/eprint/10036 |
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