PERCEIVED VALUE AS MEDIATOR IN THE RELATIONSHIP BETWEEN SERVICE QUALITY AND YOUNG PEOPLE SATISFACTION ON COFFEE SHOP IN PADANG CITY

Fhadeo, Irwandy (2016) PERCEIVED VALUE AS MEDIATOR IN THE RELATIONSHIP BETWEEN SERVICE QUALITY AND YOUNG PEOPLE SATISFACTION ON COFFEE SHOP IN PADANG CITY. Diploma thesis, Universitas Andalas.

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Abstract

This research investigated “Perceived Value as mediator in the Relationship between Service Quality and Young People Satisfaction on Coffee Shop in Padang City”. The data obtained through questionnaire. The samples were drawn from 140 young people in Padang. The data analyzed by using SmartPLS 3.0 in testing four hypothesis. In this research there are three variables; those are service quality as independent variable, perceived value as mediating variabel, and customer satisfaction as dependent variable. The findings indicated that all hypothesis are significant.

Item Type: Thesis (Diploma)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: s1 manajemen internasional
Date Deposited: 17 May 2016 04:30
Last Modified: 17 May 2016 04:30
URI: http://scholar.unand.ac.id/id/eprint/8133

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