Examination Of Accounting And Non Accounting Student’s Perception Toward Implementation Of Corporate Social Responsibility (CSR) In Fast Food Restaurant

Muhammad, Rafli Imron (2021) Examination Of Accounting And Non Accounting Student’s Perception Toward Implementation Of Corporate Social Responsibility (CSR) In Fast Food Restaurant. Diploma thesis, Universitas Andalas.

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Abstract

ABSTRACT This research examines the differences of the economic students perceptions on the implementation of Corporate Social Responsibility (CSR) in fast-food industries, especially fastfood industries in Padang, West Sumatera. This study uses the stakeholder theory as the basis of research theory. This research was conducted using quantitative statistical study through McDonald's and KFC as the object of the research of fast-food restaurant.. This study tests seven variables: Economic students' perceptions, Student’s Department and Student’s HEI’s Type, CSR to Customer of MCD, CSR to Customer of KFC, CSR to Society of MCD ,and CSR to Society of KFC. This study uses primary and secondary data. The primary data obtained by the distributed questionnaire from google form and the secondary data is based on the previous research. The total respondents from the processed data were 100 respondents, and the data were processed by using Microsoft Excel and SPSS ver. 23. The sampling method used for this study is snowball sampling. The result showed that from the seven variables tested, student’s perspective has not differences in perception of CSR Toward Customer and Society in MCD and KFC. There is significant difference of view between accounting and management student’s perception toward CSR to Customer of MCD, while no differences of perception toward KFC, and student’s HEI type between Private and Public HEI view has significant difference toward CSR to customer and society in MCD and KFC. Keyword : Students’ Perception, Students’ Department, Higher Educational Institute (HEI), Corporate Social Responsibility (CSR), University Students

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