THE STUDY OF IMPLEMENTATION OPERATION AND SUCCESS FACTORS OF E-TRAVEL AMONG THREE SMALL TRAVEL AGENCIES IN PADANG

WINNY, ARSANTI (2013) THE STUDY OF IMPLEMENTATION OPERATION AND SUCCESS FACTORS OF E-TRAVEL AMONG THREE SMALL TRAVEL AGENCIES IN PADANG. Diploma thesis, Universitas Andalas.

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Abstract

The media campaign is no longer limited to print and electronic mediabased television and radio tend to be more expensive,alternative most likely to reach is by utilizing the Internet, in addition to a wide range of global. Internetalso allows business owners and service can directly interact with the prospective client. One of the ways in whichin the use of the internet is to build a website. Tour and travel website should be represent the complete information about travel service itself and also give the easily for client to contact tour and travel. Beside that the web of tour and travel and also rent car should be equipped by trinkets that related with travel it self other than to enrich the content on the website as well as to increase the traffic to the webiste traffic. 10 Padang is as a city that ever has a natural disaster (earthquake), that a city locating at western of Sumatera Island in Indonesia. Since last five years, in Padang has occurred several earthquakes, the situation of tourism in Padang became collapse. Not only international visitors, but national visitors also decide to decrease their travelling to Padang City. Therefore, based on the above research, the researcher tries to recover the tourism problem using e-travel and travel website to encourage potential travelers to visit Padang. And also a give the alternative solution about how to improving the tourism in Padang city by using the effectiveness operation of travel website.

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