INDIRECT SPEECH ACT IN ADVERTISEMENT SELECTED VIDEOS ON “GRAMMARLY”YOUTUBE CHANNEL

Fauzan, Alfarisi (2020) INDIRECT SPEECH ACT IN ADVERTISEMENT SELECTED VIDEOS ON “GRAMMARLY”YOUTUBE CHANNEL. Diploma thesis, Universitas Andalas.

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Abstract

This study aims to detect indirect speech acts in Grammarly ad videos on YouTube channels. Researchers identified and analyzed which saw two the classification of speech act as indirect speech acts. Then, the researcher identified and examined the use of indirect speech acts in general, known as The Universal of Use Indirectness. Researchers used descriptive methods in this study. Then, the researcher used the observation method and note-taking technique as data collection methods and techniques. Researchers analyzed the data using the pragmatic identity method. The researcher used Mey's (2001) theory of speech act classification, which summarizes some of his predecessor theories. Then, the researcher uses Thomas's (1995) theory to determine the universal use of indirectness. The results of data analysis present descriptively and in tables. From this research, the researcher found that 52 indirect speech act utterances by speakers. The classifications detected as indirect speech acts were assertive, directive, commissive, expressive, and declarative. The most dominant category found was assertive, with a total of 34 times. The universal use of indirectness includes interestingness, increasing the force of one's message, competing goals, and politeness. The most dominant the universal use of indirectness is politeness, 47 times. The most dominant assertive classification is because speakers express their beliefs or distrust to their hearers. Although the utterance is delivered self￾assured, it is used indirectly by the speaker. The most dominant politeness is that it has become a habit when someone says something to protect the hearer's face. Finally, the hearer will feel comfortable and understand well what utterances are conveyed indirectly by the speaker.

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