THE INFLUENCE OF FULL SERVICE RESTAURANT ATTRIBUTES AND MILLENNIALS SATISFACTION TOWARDS REVISIT INTENTION OF TRADITIONAL PADANG RESTAURANT.

Lovanda, Pahlamardika Pratiwi (2019) THE INFLUENCE OF FULL SERVICE RESTAURANT ATTRIBUTES AND MILLENNIALS SATISFACTION TOWARDS REVISIT INTENTION OF TRADITIONAL PADANG RESTAURANT. Other thesis, Universitas Andalas.

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Abstract

The purpose of this research is to exploring the influence of full service restaurant attributes and millennials satisfaction towards revisit intention of Traditional Padang Restaurant as the independent variable, revisit intention as dependent variable Traditional Padang Restaurant, and customer satisfaction as mediating variable. The sample criteria in this research are millennials student in Andalas Univeristy, from age 19-25, which are 2015-2017 range of join university and they could reviewing the variable provided according to proposed frameworks, with sample collected is 225 respondents. The sampling technique of this research is Non-Probability Sampling. This research used questionnaire to collect the data by using exiting likert scare. The data analyzed by using Ms Excel fo characteristic respondent, SPSS 16 for descriptive analysis, and using SmartPLS 3.0 to analyze the indicators and hypothesis. The result of this research indicates that attributes of full service restaurant which are food, service and convenience has a positive and significant influence on customer satisfaction and costumer satisfaction has a positive and significant influence on revisit intention, while attributes of full service restaurant which are price and atmosphere has a negative and insignificant influence on customer satisfaction, and all full service restaurant attributes has a negative and insignificant influence on revisit intention.

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