PENGARUH BAURAN PEMASARAN JASA TERHADAP KEINGINAN BERKUNJUNG ULANG PASIEN RAWAT INAP RSUD BANGKINANG KABUPATEN KAMPAR PROPINSI RIAU

YURISTIN, DEVINA (2012) PENGARUH BAURAN PEMASARAN JASA TERHADAP KEINGINAN BERKUNJUNG ULANG PASIEN RAWAT INAP RSUD BANGKINANG KABUPATEN KAMPAR PROPINSI RIAU. S2 thesis, Universitas Andalas.

Text (Tesis Full Text) S2 Pasca Sarjana 2012 Devina Yuristin 0821219019.pdf Restricted to Repository staff only Download (4MB)

Abstract

Services marketing mix is the marketing variables that can be controlled by the hospital to see the response of the patient's wishes be visiting again. There are 7 factors in services marketing mix Product, Price, Promotion, Place, People, Physical Evidence, Process. Activities - these activities should be combined and coordinated so that hospitals can perform marketing tasks as effectively as possible. This study aims to deteraiine the effect of the marketing mix revisiting services to the desires of inpatients hospitals Bangkinang. Research methods include descriptive analytic categories to perform quantitative analysis approach. By using the Slovin formula (Umar, 2009) and stratified random sampling approach to obtain a sample of 147 people from the 2610 population. The population was patients who were treated from January to June 2011 samapai. Data taken with the help of questionnaire question then performed the data analysis.

Actions (login required)

View Item