MARKETING ACTIVITIES IN SMALL MEDIUM ENTERPRISES (SMEs); A QUALITATIVE STUDY OF EMBROIDERY COMPANY IN PAYAKUMBUH

Irham, Amalia Rahayu (2012) MARKETING ACTIVITIES IN SMALL MEDIUM ENTERPRISES (SMEs); A QUALITATIVE STUDY OF EMBROIDERY COMPANY IN PAYAKUMBUH. S1 thesis, Universitas Andalas.

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Abstract

This research views that marketing activity level of Small Business Enterprise (SMEs) in Payakumhuh city. SMEs plays important role in the development of the economy because small businesses are provider of employment and create new jobs. The researchers try to analyze marketing activity by analyzes the level of marketing from Carson's model. Based on this model will answered the impact of business size and length of activity in small Medium Enterprise(SMEs).By using Carson's model will shows the identification of activity and marketing level in SMEs. The activity consist of market knowledge, competitive advantage, customer, marketing, pricing, promotion, after sales service, product, distribution, competitors, market information. Because of the time and cost obstacle, this research only examines ten SMEs in Payakumbuh - West Sumatera. The Sample representatives are the SMEs in West Sumatera.

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